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The 516-mile North Coast 500 route was created by the North Highland Initiative (NHI) as a tourism product that would capitalise on the natural and cultural assets in the North Highlands and generate economic opportunities for the area. Established in 2014 and with its official launch in June 2015, the NC500 has received substantial media coverage.
To help realise the potential economic benefits of the NC500, a multi-agency NC500 Working Group has recently been established. Its role is to inform, guide, challenge and support the strategic delivery of the NC500.
HIE commissioned the University of Glasgow Training and Employment Research Unit to undertake this study in order to help inform the work of the NC500 Working Group. The research was tasked with producing an economic baseline against which the impact of the NC500 on the North Highlands can be measured over the medium- to longer-term. A related objective of the research was to assess the impact of the NC500 to date.