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Digital storytelling and brand clarity webinar series
03 March 2026
Brand clarity in action: a live case study with North Uist Distillery
In this session, author and storyteller Bridget McNulty (Daily Glimmers, co-founder of Sweet Life) works with North Uist Distillery to explore exactly that.
Together, they dig into the distillery’s story, uncover what makes it unique, and show how clear, confident storytelling can strengthen a brand, connect with customers, and support long-term growth.
Watch our webinar back for your chance to see the principles of branding in action - not in theory, but in real time with a local business at the centre. While the focus will be on North Uist Distillery, the lessons and insights will be relevant to any business looking to sharpen its story and communicate with more impact.
24 March 2026
How content finds its audience
This session stepped back from day-to-day posting to reveal how digital platforms actually work. Led by experts including Caitlin Meek-O’Connor and Joshua Wayoe (YouTube UK), it explored how audiences discover content, how platform systems influence what gets seen, and how shifts in technology and behaviour are reshaping creative opportunity.
Drawing on real-world strategy and industry practice, the session helped businesses understand where to invest time and resources and how to build digital activity around long‑term goals rather than pressure or guesswork.
24 March 2026
You are the story - storytelling through place, perspective and lived experience
This live session explored how personal perspective, identity and place can shape meaningful, resonant digital storytelling. Using real examples from Highlands and Islands creators whose work has travelled far beyond the region, the session demonstrated how authentic, grounded stories build trust, connection and long-term engagement across platforms.
Participants heard how creative clarity supports consistent storytelling, how lived experience translates across digital channels, and how meaningful stories can open up opportunities for collaboration, income and network-building.
About the series
This three part series brings together practical insights from creators, strategists and Highlands and Islands businesses. It explores brand clarity, digital visibility and authentic storytelling, helping creative businesses make confident, informed choices about their digital activity and long term growth.
Who we work with
Have a look at some of our case studies featuring creative organisations from across the Highlands and Islands.
Case Study
Campbell’s of Beauly
Campbell’s of Beauly hosted a student placement during summer 2023, with funding support from the Northern Innovation Hub’s (NIH) Technology Placement Programme.
Case Study
Candles from the Croft
IMPACT30 is a cohort programme custom-designed to develop young business leaders and entrepreneurs in the Highlands and Islands. Hear about the journey Candles from the Croft took.
Case Study
DP Digital Media
DP Digital Media took advantage of our Technology Placement Programme to bring new thinking into their business.
Case Study
Black Bay Studio
Unique island recording studio develops talent to reach world-wide markets.
Case Study
Laurence Odie
Employee-owned Shetland knitwear company creates lasting legacy for jobs and skills in area by developing new talent.
News from the creative industries
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