Why choose Gaelic in business?

Discover some ways to create new connections through Gaelic for your organisation. 

Communications:

• Greetings in Gaelic, fostering a warm and welcoming atmosphere.  
• Bilingual marketing and branding, showcasing cultural awareness.  
• Gaelic signage within your premises, creating evidencing a sense of authenticity.  

Some key expressions you could use:  

• good morning - madainn mhath
• good afternoon - feasgar math
• welcome - fàilte

Product development: 

• Development of products in Gaelic, for Gaelic    
• Add Gaelic labelling in Gaelic, adding a unique cultural touch.  
• Incorporate Gaelic phrases and terms into products and services.  
• Enhance existing offerings with Gaelic elements, everything from knick knacks to quality products incorporating Gaelic as part of their story.  
• Use music in your premises – there’s lots to choose from – traditional, to contemporary bands, to Electronic Celtic fusion!    

You could incorporate Gaelic into your services – bilingual menus, notices on everyday things like weather, using Gaelic words naturally.      

Community engagement: 

• Use Gaelic in social media to capture attention and foster connections.  
• Explore the landscape with resources like Ainmean-Àite na h-Alba, unravelling the roots of Scottish place names. 

People: 

• Support staff in developing Gaelic language skills.  
• Foster Gaelic conversation support and encouragement within your team.  

What about promoting language learning resources like Learn Gaelic,  Duolingo and Speak Gàidhlig?

Some useful resources:

• Kist o' Riches – Scottish cultural audio recordings since the 1930s  
• The National Library of Scotland  
• VisitScotland toolkit