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The programme is offering support to eligible businesses and social enterprises of up to three days of free, personalised, one-to-one digital advice from industry experts.
The programme is part of the Northern Innovation Hub (NIH), which was awarded £11m from the UK Government, £1.2m ERDF and £500,000 from Highlands and Islands Enterprise (HIE) through the Inverness and Highland City Region deal, which is a joint initiative supported by up to £315m investment from the UK and Scottish governments, The Highland Council, HIE and the University of the Highlands and Islands, aimed at stimulating sustainable regional economic growth.
Businesses will receive a bespoke technology adoption plan and may be eligible to apply for a grant from HIE, which will cover up to 50 percent of the cost of implementing the recommended digital tools.
Designed to help tourism organisations advance their digital capabilities for immediate impact and sustainable growth, the programme will help with a range of digital areas, for example:
Anna Miller, head of tourism at HIE, who took to the stage at the AI summit in Eden Court recently, said:
“The AI summit focused on the impact of artificial intelligence in the tourism and hospitality industries. By adopting existing digital technology, organisations can become more efficient and productive. By participating in this programme, businesses can receive personalised digital advice from industry experts, helping them adopt AI applications, streamline operations and enhance customer experience.
“With limited space available on this programme, now is a good time for businesses to embrace digital transformation. Doing so can lead to immediate impacts and sustainable growth, positioning them at the forefront of innovation in the tourism industry.”
Tourism businesses can find out more about the Digital Tourism Support programme on HIE’s website.
Businesses in North Uist, South Uist, Eriskay, Berneray, Benbecula, Grimsay, Arran and Colonsay have until 15 September to apply for funding aimed at supporting those affected by ferry disruption.
A social enterprise in Lerwick is putting the finishing touches on a major expansion project.
Plans for an Ultra-Deep-Water Quay in Shetland have secured up to £1.175m in funding from Highlands and Islands Enterprise (HIE).
Highlands and Islands Enterprise (HIE) has made a significant impact in Shetland during 2024-25. According to HIE’s figures, the investments have brought remarkable benefits to the community.
A pub in Glenuig, a historic church in Tain and a shop in Glenelg are among projects that have been supported in the latest round of funding by the Scottish Land Fund (SLF).
Deputy First Minister, Kate Forbes, has officially opened Aurora’s pioneering Renewable Energy Training Centre in Inverness - the only facility of its kind serving the Highlands.
A multi-million pound investment is being made in one of Scotland’s most strategically important ports.
A commercial diver training company in Argyll is exploring the potential to expand the business to include closed bell diver training.
Ambitious plans to create a community hub in Drumnadrochit has secured up to £375,000 from Highlands and Islands Enterprise (HIE).
A leisure business on the island of Arran is upgrading some of its visitor offerings to broaden its appeal to international visitors.
An innovation project by a major carrot grower in Moray is forecast to strengthen the company’s position and create more jobs.
Cairngorm Mountain (Scotland) Ltd has confirmed dates for essential annual maintenance on the funicular railway.
