Ancestral Tourism in Scotland 2013 - Growth Opportunities

As more and more people become interested in researching their family roots, ancestral tourism presents new and exciting year-round commercial opportunities, whatever the size, type and location of your business.

This guide will help you to:

  • Understand what ancestral tourism is
  • Realise the market potential
  • Understand what ancestral tourists are looking for and how you can provide products and services to meet, and exceed, their expectations
  • Use ancestral tourism to improve your bottom line

This guide is based on the 2012 Ancestral Tourism in Scotland research conducted for VisitScotland.

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