A minimum income standard for remote rural Scotland
The Minimum Income Standard for Remote Rural Scotland report calculates how much it costs for people to live at a minimum acceptable standard in remote rural Scotland.
13/08/2013
As more and more people become interested in researching their family roots, ancestral tourism presents new and exciting year-round commercial opportunities, whatever the size, type and location of your business.
This guide will help you to:
- Understand what ancestral tourism is
- Realise the market potential
- Understand what ancestral tourists are looking for and how you can provide products and services to meet, and exceed, their expectations
- Use ancestral tourism to improve your bottom line
This guide is based on the 2012 Ancestral Tourism in Scotland research conducted for VisitScotland.
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