The £14m Hotel Recovery Programme was announced on Wednesday 29 July by the Scottish Government.
HIE, Scottish Enterprise and South of Scotland Enterprise will begin taking expressions of interest for the programme in late August.
Businesses that meet the criteria will be eligible for both grants and a holistic business review with bespoke support based on their individual needs.
Carroll Buxton, deputy chief executive of HIE, said:
“Hotels are at the heart of our tourism sector, which is central to our regional economy and a vital source of rural employment.
“The hotel recovery programme will help protect these jobs and support this important network of businesses across our region recover from the impacts of the past few months.
“We very much look forward to working with our partner agencies to maximise the programme’s effectiveness over the coming months.”
Today’s announcement also included a further £1m grants programme run by Visit Scotland for self-catering businesses that have not received any other Scottish Government COVID-19 support. This is also expected to benefit many businesses in the Highlands and Islands.
Applications will open in early August and VisitScotland will work with The Association of Scotland’s Self-Caterers (ASSC) to review applications received.
Read the full Scottish Government release here.