Businesses that meet the criteria will be eligible for both grants and a holistic business review with bespoke support based on their individual needs.
Carroll Buxton, deputy chief executive of HIE, said:
“Hotels are at the heart of our tourism sector, which is central to our regional economy and a vital source of rural employment.
“The hotel recovery programme will help protect these jobs and support this important network of businesses across our region recover from the impacts of the past few months.
“We very much look forward to working with our partner agencies to maximise the programme’s effectiveness.”
Details of the Hotel Support Programme are available on the Find Business Support website here.