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Moray entrepreneurs given a sales boost in 2019

Published: 20/12/2018

Advice on how to increase sales, no matter what your business, is on offer in Moray in January.

Entrepreneurs are being encouraged to sign up for the Entrepreneurial Sales workshop, organised by Highlands and Islands Enterprise (HIE) in Forres on 23rd January 2019, to provide businesses in the area with tools and techniques to boost sales.

The workshop, which is free to attend, is part of HIE’s Entrepreneurial Academy currently being rolled out across the Highlands and Islands following a successful pilot in 2017. Designed to support the region’s entrepreneurs to accelerate business growth, the workshops cover key aspects of improving your business performance from brand development to pitching skills and delivering a digital strategy.

The Entrepreneurial Sales workshop will be delivered by Matthew Quinn of Future Sales Factory, who will outline the logical process of selling to help entrepreneurs build rapport with potential customers and understand buyers’ motivations. He will also demonstrate how to best present the benefits of the product or service, and ultimately close the sale.

Donna Chisholm, area manager for Moray at HIE, said: “Good sales skills are a must-have for every business, at every stage of growth. Having a robust process behind this is essential to increasing sales and maintaining a competitive edge.”

Describing the training, Matthew Quinn explained: “From first handshake to first invoice, those attending the entrepreneurial sales workshops will go away with tools and techniques that can be implemented in their business straight away.

“We work with people from single person businesses to multinational corporations and are delighted to be helping HIE support young and growing businesses in Scotland. Our Entrepreneurial Sales workshop in 2017 was a complete sell out and received maximum feedback scores from everyone who attended. I would encourage entrepreneurs from any industry to attend in Forres on 23rd January 2019. From food and drink, tourism, energy, engineering and business services; these sessions always prove that the sales process is exactly the same, no matter what industry you are in.”

Michael O'Connell, director and co-founder of Highlands-based Visual Performance Management Ltd, attended the workshop in 2017 and found it extremely useful: “As an entrepreneur, you can be confident in your product but not in going out and selling it. Having not done much in sales in the past, it was not something that came naturally to me, so the Entrepreneurial Sales workshop provided some great insights. Not only did it improve my confidence in my ability to have sales conversations, it also got rid of the myths around sales and off-putting stereotypes brought about by bad salespeople.”

The Entrepreneurial Sales workshops take place at Horizon Scotland, Forres, on 23rd January 2019.  Those who are interested in attending should register at

The Entrepreneurial Academy workshops will be delivered until June 2020 in Benbecula, Forres, Fort William, Kirkwall, Lerwick, Inverness, Oban, Portree, Thurso and Stornoway. Entrepreneurs or staff of growing companies and social enterprises, or those with ambition to expand, who are interested in attending the free one-day workshops should register at

The Entrepreneurial Sales workshop take place at Horizon Scotland, Forres, on 23rd January 2019.