WEBINAR SERIES
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Tune into Tourism
Re-opening, Re-connection, Rural and Responsible
28 April 2021
Episode 1 - Re-opening
Get to know your new customers, their market segments and behaviours.
Guests include Simon Calder, Travel Journalist and Irene Roberts of Expedia Inc.
22 April 2021
Episode 2 - Reconnection
This episode looks at fulfilling the desire for reconnection to place and people - reunions, multi-generational groups and events. Guests include Nick Hall, Founder and CEO Digital Tourism Think Tank and Judith Wilson, Director of EventIt and EventsBase.
30 April 2021
Episode 3 - Responsible
Visitors have never cared more about what we’re doing to make tourism better across the three pillars of economy, community and the environment.
Guests include Harold Goodwin, Managing Director of the Responsible Tourism Partnership and Paul Easto, Founder of Wilderness Scotland.
30 April 2021
Episode 4 - Rural
Rural tourism will be extremely popular this year. Visitors are looking to travel to smaller communities to take part in activities that allow them to embrace the local lifestyle as they disconnect from city life.
Join Peter Syme, an adventure specialist and strategic advisor from Disrupt Travel, and Joan Bishop, Chair of Community Interest Company Visit Dornoch, as they discuss what this will mean for the 2021 season.
Re-opening, Re-connection, Rural and Responsible
The Re-opening, Re-connection, Rural and Responsible series was released in April 2021. Key areas of discussion included: identifying the opportunities that exist through post COVID-19 changes to market segments and consumer demand; pent-up demand for events as well as family and friends reunions; connecting to ‘place’ and spending time outdoors, and a better understanding of what ‘Responsible Tourism’ means for our businesses and guests.
Each webinar included a guest panel of industry and business experts ready to share their insights.
Watch the series back.