MEG is more than an information resource; it is built on the foundation of co-design and extensive research, ensuring that real user experiences shape its development. Unlike traditional menopause support, which often leans heavily on medicalisation, MEG takes a holistic approach, addressing physical, emotional, and lifestyle factors. Powered by AI, the tool offers tailored insights, helping women understand and manage their symptoms effectively.
Additionally, Ethnologic is integrating an emerging technology acceptance evaluation tool to assess users’ interaction with MEG. This evaluation will refine the platform and optimise user adoption, ensuring that MEG meets the needs of its audience seamlessly.
Support and Growth
As a spinout/startup from the Glasgow School of Art, Ethnologic has gained vital support from a range of sources, including Techscaler’s Kickstart programme. The programme has provided access to expertise, software, and hardware, enabling the testing and refinement of MEG.
Linda has also brought on board a Chief Technology Officer, Paul Chapman, to collaborate on MEG’s technical development. The combination of her User Experience (UX) research expertise and Paul’s technical knowledge is ensuring that MEG evolves into a robust and scalable digital health solution.
Next steps for Ethnologic
Ethnologic is currently at the kickstart stage, with a working prototype and planned scalable features. The first pilot study of MEG is set to launch soon with a small user group, followed by a larger study later in the year.
The insights gathered from these studies will help refine MEG’s functionality and improve its adoption. Linda and her team are also preparing funding applications to further develop MEG’s features and move toward market validation.
