How do we know we are making a difference?

Delivered in partnership with the Scottish Government, the Islands Community Tourism Training Programme is about supporting island communities to develop sustainable, community-led tourism.

The theme of day is about measuring tourism impacts in the community and the effectiveness of individual enterprises.

This learning session will cover:

• National and regional data sources

• Measuring what matters locally – correlating tourism measurement with known community priorities

• Impact measurement and ripple mapping

• Local sentiment surveys

• Visitor feedback

The National Islands Plan highlight that islands are central to our identity as a nation and a core part of Scotland's international image.