Developing memorable and authentic island experiences

Delivered in partnership with the Scottish Government, the Islands Community Tourism Training Programme is about supporting island communities to develop sustainable, community-led tourism.

The theme of day is about creating visitor experiences that celebrate our sense of place and enable visitors to feel welcome and involved.

This learning session will cover:

• Turning our assets into experiences – community led and collaborative product design – events, experiences and items to buy

• The principles of bookable products, pricing and sales points

• Effective cancellation policies

• Online sales and booking platforms

The National Islands Plan highlight that islands are central to our identity as a nation and a core part of Scotland's international image.