Celebrating our sense of place, culture and island identity
Delivered in partnership with the Scottish Government, the Islands Community Tourism Learning and Networking Programme is about supporting island communities to develop sustainable, community-led tourism.
This session's theme is about what differentiates our island as the foundation to understanding our ‘place brand’, how we bring this to life for visitors, celebrate local culture and build community cohesion.
This session will cover:
To see ourselves as others see us
Appraising how our islands are currently perceived by the outside world
Evaluating our sense of place and what has made our community what it is today
Defining our cultural identity, safeguarding our cultural integrity and maintaining local control over our story and visitor proposition
Community led place branding and storytelling
The National Islands Plan highlights that islands are central to our identity as a nation and a core part of Scotland's international image.
View the whole series of the Islands Community Tourism Training Programme or book this event below by selecting join event.