HIE case study

H&I Adventures case study

H And I Adventures

H&I Adventures advances digital innovation with HIE support

Founded in Inverness in 2007, H&I Adventures has spent nearly two decades crafting unforgettable guided mountain biking holidays across the world. Specialising in high end, group experiences, the company delivers bespoke tours in 24 global locations.

Having built its own booking, CRM and marketing systems from the ground up, H&I Adventures has long embraced a do it yourself, innovative approach. That mindset recently evolved into an ambitious new chapter - the creation of a multi-functional digital app to streamline customer interactions and bring together the fragmented mountain biking ecosystem.

In our world, riders often need to juggle three or four different apps to find routes, record rides or join events. We wanted to pull that experience together and inject 20 years of travel expertise into a single, seamless platform.

Euan Wilson, Founder, H&I Adventures

Turning a vision into reality 

H&I Adventures turned to Highlands and Islands Enterprise (HIE) via an account manager who they had worked with for over a decade. Through HIE’s Innovation Programme, the business was able to work with an innovation advisor who helped them access funding and provided specialist R&D guidance, enabling them to develop and refine the new platform. 

“It was actually very easy to engage with HIE,” Euan says. “We’d already done a lot of the groundwork, and their support really made it possible for us to move forward with confidence.”

The R&D grant supported the recruitment of developers, subcontractors and a graduate placement - all focused on building out the app’s infrastructure and user experience. Designed as an all-in-one solution for riders, event organisers and destination management, the platform brings together everything from digital itineraries and race management tools to community features and live mapping.

Although still in development, the app has already been successfully piloted at major events in Spain and the US, attracting interest from organisations keen to use its tools for destination management including trail monitoring and event delivery.

Euan reflects: “Developing a digital product is like stepping into the unknown - there are always surprises. Having HIE’s support gave us the flexibility to adapt quickly and chase new opportunities as they emerge.”

For other businesses considering innovation support, his advice is simple:
“Just have the conversation. You don’t need all the answers before you reach out. The earlier you engage with HIE and its Innovation programme, the more options you’ll have.”

Support

Find out more about the support we can provide.

Browse all support services

We support businesses, communities and social enterprises through a range of services, including advice, funding, events and property. Find out how we can help you.

Case studies

Browse our case studies and media to find out more about who we work with and how our support helps.

News and blogs

Have a look at our latest news to find out about who we're supporting, where we're investing and how we're helping to develop the region.

Feedback

Did you find what you were looking for?

Newsletter

Sign up to our newsletter to stay up to date with the latest news, funding, investment and development opportunities from across the Highlands and Islands.

Please see our privacy policy for details on how we will use your data.

Thanks for signing up

A confirmation email has been sent to

Get updates that matter to you
Tell us what you're interested in to customise the emails we send you e.g. funding, community development, business support or local events.


Tailor my preferences