Tune Into Tourism

Tourism is a big talking point in the Highlands - and we’re bringing the conversation to you.

What is it?

Our regular presenters, Julia Sutherland and Richard Melvin, are back with the latest in the Tune into Tourism series designed to help you improve, innovate and grow your tourism business. Whether you’re an accommodation provider, visitor attraction, restaurant/bar, tour operator or activity provider, sign up to receive our industry insights and latest customer trends.

How is it funded? 

This programme is a project delivered by the Northern Innovation Hub. This is part of the Inverness and Highland City-Region Deal - a joint initiative supported by £315m investment from the UK and Scottish governments, The Highland Council, HIE and University of the Highlands and Islands. This programme also receives financial support from the European Regional Development Fund (ERDF) through the Innovation strategic intervention.

Tune into Tourism

You can watch previous editions of our webinars on the NIH website and sign up for future series.

Tune into Tourism

Wellness Tourism

Research suggests that 50% of people in the UK understand the need to do more to look after their health and wellbeing - and a growing number are actively seeking ways to bring wellness into their holiday and travel plans. With its beautiful scenery and wealth of activities, Scotland is the perfect location to switch off and enjoy a well-deserved break - making it a go-to destination for travellers from around the globe.

A key theme of wellness is ‘escape’ - and whether that’s through a yoga retreat, spa break, nutritional and delicious dining experiences, taking in local events or simply getting out in the fresh air, there’s a huge variety on offer.

For businesses keen to learn more about the concept of wellness, this series of Tune into Tourism delivers invaluable insights into Scotland's broad wellness offer.

Hearing from and speaking to industry experts and providers, you’ll discover:

  • Identifying wellness travellers, where they’re coming from and what they’re looking for
  • Analysis of current wellness products in Scotland, and how businesses can step up to take advantage of current trends
  • How businesses can work out to make their offerings fit for wellness travellers

Whether you’re looking for hints and tips, have burning questions, or just want to join the conversation, we invite you to sign up for this series and stay tuned for ways of using wellness to add muscle to your tourism offering!

Speak Scotland - harness the power of our native languages

In this fast-moving consumer marketplace, Scotland needs to continually make the most of its distinctive strengths and keep up with growing competition. Many visitors who come to Scotland to learn more about our history and culture - and in 2018, we responded with an exciting initiative. 

Our recent series of webinars, Speak Scotland, has finished but we’re busy turning the videos into a toolkit so don't worry if you missed the live series.

For businesses looking to offer something unique, the traditional languages of Gaelic and Scots are a fantastic resource. Harnessing the power of our native languages enables you to:

  • offer your guests and customers a unique and authentic experience
  • attract new customers and open up international markets
  • stay one step ahead of the competition

Watch all of the Speak Scotland webinars here >