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Tune into Tourism

Tourism is a big talking point in the Highlands - and we’re bringing the conversation to you.

We recognise that the last few months will undoubtedly have been the most difficult experienced to date as a tourism business owner.

We’re concerned for the welfare of each and every business, but as the owners and operators who form the backbone of our Scottish tourism industry, for your mental and physical health too.

We're encouraging you to tune out of the high volume of webinars and online meetings, and tune in to our new series of podcasts. Catch the latest episode below in our 'Road to Recovery' series.

 

 

 

Tune into Tourism

Register for our Road to Recovery podcasts. We’ll email you weekly with the link, a summary of what’s included and additional, useful resources.

Register here

Programme introduction by Julia Sutherland

Road to Recovery

Join us for up to 30 minutes during your daily outdoor exercise or when you're looking for an escape. We'll bring you the latest in travel news, insights and market indicators affecting tourism across Scotland.

Simply complete the registration form from the link above and we'll send you a weekly email linking you to the latest podcast as well as useful industry insights every Friday. 

Got questions you'd like to ask? 

If you have a question you'l like us to address, you can email them to tuneintotourism@hient.co.uk and we will either answer your question within the podcast or follow up with you directly.

The series so far...

Catch up on the latest podcast below.

Episode 4 - 5 June 2020

Julia Sutherland is joined by adventurer, writer and founder of The Yes Tribe, Dave Cornthwaite, who shares his experience around building communities online. Scott Fraser, Senior Trend Analyst at ‘The Food People’, also shares innovative ideas from hospitality businesses around the world. Finally, we look at the top three points from this week’s VisitScotland Trends and Insights paper.

Episode 3 - 29 May 2020

Digital strategy expert Emil Spangenberg and VisitScotland’s Senior Tourism Insight Manager, Chris Greenwood, join host Julia Sutherland to talk about getting your marketing messages right, as we begin the process of restarting tourism in Scotland.

 

Episode 2 - 22 May 2020

Episode 2 features Nick Hall, founder of Digital Tourism Think Tank and Chris Greenwood, VisitScotland’s Senior Tourism Insight Manager.

They discuss sustainability, the ‘new normal’ and the importance of involving communities to mitigate tourism impacts.

 

Episode 1 - 15 May 2020

Episode 1 includes insights from Travel Journalist and Broadcaster Simon Calder, and a review of VisitScotland's Weekly Insights Report by Chris Greenwood, Senior Insights Manager at VisitScotland.

We also discuss why digital communications is more crucial than ever right now and how social distancing could work in different business set-ups.

Don't forget to sign-up and we won't forget to send you the latest in this series each week. 

Watch our Wellness webinar series.

Previous Tune into Tourism programmes

In 2019 we looked at the growing phenomenon of ‘Wellness Tourism’ – how can your business further appeal to the increasing number of tourists who are seeking to escape the rush of everyday life.

We also looked at the use of Gaelic language in our ‘Speak Scotland’ series - how can tourism businesses harness the power of our native languages to help increase visitor numbers. 

Wellness tourism 

Research suggests that 50% of people in the UK understand the need to do more to look after their health and wellbeing - and a growing number are actively seeking ways to bring wellness into their holiday and travel plans.

With our beautiful scenery, open spaces and a wealth of activities, Scotland is the perfect location to switch off and enjoy a well-deserved break - and a go to location for travellers around the globe. 

Have a look at our playlist of videos from this previous Tune into Tourism series. The valuable insights are delivered by industry experts who’ll help you:

  • Identify wellness travellers, find out where they’re coming from and what they’re looking for.
  • Analyse current wellness products in Scotland, and how businesses can take advantage of current trends.
  • Consider how to adapt your business to help you tap into this growing market.

Click on the video on the left to watch the playlist in full or use the link below to go to YouTube to scroll through the library and select which additions you'd like to watch. 

Go to YouTube

Speak Scotland - harness the power of our native languages

In this fast-moving consumer marketplace, Scotland needs to continually make the most of its distinctive strengths and keep up with growing competition. Many visitors who come to Scotland to learn more about our history and culture - and in 2018, we responded with an exciting initiative. 

Our recent series of webinars, Speak Scotland, has finished but we’re busy turning the videos into a toolkit so don't worry if you missed the live series.

For businesses looking to offer something unique, the traditional languages of Gaelic and Scots are a fantastic resource. Harnessing the power of our native languages enables you to:

  • offer your guests and customers a unique and authentic experience
  • attract new customers and open up international markets
  • stay one step ahead of the competition

Find out more and watch again here

About Tune into Tourism and the Northern Innovation Hub

Tune into Tourism is a support programme delivered through the Northern Innovation Hub, designed to build on and accelerate business innovation.

It is funded through the Inverness and Highland City-Region Deal - a joint initiative supported by £315m investment from the UK and Scottish governments, The Highland Council, HIE and University of the Highlands and Islands. This programme also receives financial support from the European Regional Development Fund (ERDF) through the Innovation strategic intervention.