We've a wide range of programmes available to support businesses, social enterprises and communities. How we deliver our support is being adapted during the COVID-19 pandemic.
Episode 8 - 31 July 2020
In this final episode of the Road to Recovery series, we are joined by Lesley Judge, Sector Engagement Executive for Tourism at Interface. Lesley shares some of the many developments across the sectors, from the growing use of QR codes in hospitality, to the NASA technology being used in new cleaning techniques. Chief Executive of the Association of Scotland’s Self-Caterers, Fiona Campbell, also highlights some of the apps being developed for use by self-catering businesses in response to COVID-19.
Episode 7 - 24 July 2020
Episode 7 is all about marketing strategies. CEO of Visit Inverness Loch Ness, Michael Golding, shares some encouraging news following the launch of the new ‘Scottish Cities’ marketing campaign. Carron Tobin, Development Manager for Argyll and the Isles Tourism co-operative, tells us about their latest strategy, emphasising their impressive local food and drink offering, and how working with a Blogger has provided revelation and inspiration!
Episode 6 - 17 July 2020
As the tourism industry re-opens in Scotland, episode 6 of Tune into Tourism’s Road to Recovery podcast looks at how we can improve the visitor experience, and increase revenue, as you rebuild your business. This week, Julia is joined by ‘Market Manager’ for the Expedia Group, Matthew Quinn, who looks at what accommodation providers can learn from the latest booking trends. We also speak with tourism expert and keynote speaker, Doug Lanksy, who shares his vision to rethink the metrics of success, and ensure the future survival of the industry by taking a 'less is more' approach.
Episode 5 - 10 July 2020
Tune into Tourism: Road to Recovery returns after a short break! Our host, Julia Sutherland is joined by VisitScotland’s Riddell Graham – Director of Industry and Destination Development, who outlines the ‘GoodToGoScotland’ scheme and how to become self-certified. Travel journalist Simon Calder also returns, to share with us how the industry is reacting in England and further afield.
Episode 4 - 5 June 2020
Julia Sutherland is joined by adventurer, writer and founder of The Yes Tribe, Dave Cornthwaite, who shares his experience around building communities online. Scott Fraser, Senior Trend Analyst at ‘The Food People’, also shares innovative ideas from hospitality businesses around the world. Finally, we look at the top three points from this week’s VisitScotland Trends and Insights paper.
Episode 3 - 29 May 2020
Digital strategy expert Emil Spangenberg and VisitScotland’s Senior Tourism Insight Manager, Chris Greenwood, join host Julia Sutherland to talk about getting your marketing messages right, as we begin the process of restarting tourism in Scotland.
Episode 2 - 22 May 2020
Episode 2 features Nick Hall, founder of Digital Tourism Think Tank and Chris Greenwood, VisitScotland’s Senior Tourism Insight Manager.
They discuss sustainability, the ‘new normal’ and the importance of involving communities to mitigate tourism impacts.
Episode 1 - 15 May 2020
We also discuss why digital communications is more crucial than ever right now and how social distancing could work in different business set-ups.