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Tune into Tourism

Tourism is a big talking point in the Highlands - and we’re bringing the conversation to you.

Scotland Outlook 2030 – a national tourism strategy for Scotland

Launched in March 2020, the Scotland Outlook 2030 strategy has been developed in partnership between Scottish Government, the Scottish Tourism Alliance, VisitScotland, Highlands and Islands Enterprise, Scottish Enterprise and Skills Development Scotland.

Over 2500 tourism leaders and stakeholders from Scotland’s tourism industry have contributed to its development.

The strategy is reflective of the changing world we live in, our new mindset and approach to how we live and work and represents the beginning of a bold new approach putting our communities, our people, our visitors, our businesses and our environment at the heart of everything we do.

Register for our final series

Our final Tune into Tourism series will bring you five videos featuring key industry experts who will introduce and explore the aims of the strategy, whilst also taking a ‘deep dive’ across each of the four key priorities and identifying what these really mean, as well as the opportunities they create for tourism businesses across the Highlands and Islands.

The series:

  • Episode 1 - What is Outlook 2030?
  • Episode 2 - Passionate people
  • Episode 3 - Thriving places
  • Episode 4 - Diverse businesses
  • Episode 5 - Memorable experiences

Register today and we'll send you each episode directly as it's released. 



Tune into Tourism

Register today and we'll send each episode directly to you as it's released.

Register here

Tune Into Tourism Wellness Still

Sustainable Tourism

Achieving sustainability in tourism is central to the future success of the industry across the Highlands and Islands. Tune into Tourism has created five videos covering different aspects of sustainability, starting with an introduction to sustainable tourism, then discussing topics such as Net-Zero and tourism, the community role in tourism, protecting the environment and how to share your sustainability story with consumers. Each episode is available below. 

Episode 1: What is Sustainable Tourism? Watch here 

Find out more about sustainable tourism and what it means to integrate sustainability into your tourism business, with lots of information, resources, and ideas on how to do that. Plus answers to your questions! Featuring:

Janie Neumann, Sustainable Tourism Manager, VisitScotland 

Crista Buznea, Sustainable Tourism Specialist & Marketing manager, Ecologi 

Ross Hendrie, Select Scotland Tours 

Episode 2: What does net zero mean for your tourism business? Watch here

Find out how you can help the effort to achieve net zero by 2045, by thinking big, but starting with small changes in your tourism business. From auditing your emissions, through looking at your supply chain and reducing waste, we talk about the steps you can start taking today to do your bit for the climate crisis. Featuring:

Neil Ross Russell, Managing Director, Net Zero Now 

Dr Susanne Etti, Environmental Impact Specialist, Intrepid Travel

Giovanna Eusebi, Owner, Eusebi Restaurant and Deli

Episode 3: Communities are key for a sustainable future! Watch here

This episode is essential viewing if you're a business owner who wants to work more closely with others in your community, and reap the benefits that come from a joined up approach. But also, for anyone within a community who wants to take ownership of how tourism affects the place they live now, and into the future. Featuring:

David Bryan, Head of Sustainable Business, The Social Enterprise Academy 

Gordon Findlay, Founding member, Loch Ness Hub and GURCA Trustee

Russell Fraser, Manager, Loch Ness Hub

Episode 4: Nature and Environment. Watch here

Finding new ways for visitors to connect with nature and landscapes, whilst protecting those incredibly valuable assets for the future, will be essential if we are to secure a sustainable future for tourism across Scotland. In this episode we talk about what you should be considering within your business - from promoting active travel, encouraging slow tourism, collaborating with others, and educating guests on responsible behaviour. Featuring:

Simon Brooks, Strategic Planning Manager, NatureScot

Elaine Ford, Wildlife biologist and founder Electrek Explorer and Planet Rewild

Episode 5: Consumer and Marketing. Watch here

The final episode in this series looks at the consumer - how sustainability influences their decision-making, how to market your sustainable product, and re-thinking how we fund better practises to make responsible travel a more affordable option. Featuring:

Andrea Nicholas, CEO, Green-Tourism

Christian Møller Holst, CEO & founder, Goodwings


All the resources discussed in the Sustainable Tourism series are available to access here.


Re-opening, Re-connection, Rural and Responsible

The Re-opening, Re-connection, Rural and Responsible series was released in April 2021. Key areas of discussion included: identifying the opportunities that exist through post COVID-19 changes to market segments and consumer demand; pent-up demand for events as well as family and friends reunions; connecting to ‘place’ and spending time outdoors, and a better understanding of what ‘Responsible Tourism’ means for our businesses and guests.

Each webinar included a guest panel of industry and business experts ready to share their insights.

Re-opening - watch here
Get to know your new customers, their market segments and behaviours. 
Guests include Simon Calder, Travel Journalist and Irene Roberts of Expedia Inc

Re-connection – watch here
This episode looks at fulfilling the desire for reconnection to place and people - reunions, multi-generational groups and events. Guests include Nick Hall, Founder and CEO Digital Tourism Think Tank and Judith Wilson, Director of EventIt and EventsBase

Responsible – watch here
Visitors have never cared more about what we’re doing to make tourism better across the three pillars of economy, community and the environment.
Guests include Harold Goodwin, Managing Director of the Responsible Tourism Partnership and Paul Easto, Founder of Wilderness Scotland

Rural – watch here
Rural tourism will be extremely popular this year. Visitors are looking to travel to smaller communities to take part in activities that allow them to embrace the local lifestyle as they disconnect from city life. Join Peter Syme, an adventure specialist and strategic advisor from Disrupt Travel, and Joan Bishop, Chair of Community Interest Company Visit Dornoch, as they discuss what this will mean for the 2021 season.

Previous Tune into Tourism programmes

Access all of our podcasts and webinars produced over the past few years below. 


Access the series here.

2019 Wellness tourism 

In 2019 we looked at the growing phenomenon of ‘Wellness Tourism’ – how can your business further appeal to the increasing number of tourists who are seeking to escape the rush of everyday life.

Watch the full series on our YouTube channel


Speak Scotland is an initiative that aims to bring you advice from experts and representatives from tourism businesses just like yours about ways in which you can introduce Gaelic and Scots into your business. Finding ways to do this in an authentic way will make you more distinctive in an increasingly global market, as well as enhancing the experience for your visitors.

Watch the full series here.

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About Tune into Tourism and the Northern Innovation Hub

Tune into Tourism is a support programme delivered through the Northern Innovation Hub, designed to build on and accelerate business innovation.

It is funded through the Inverness and Highland City-Region Deal - a joint initiative supported by £315m investment from the UK and Scottish governments, The Highland Council, HIE and University of the Highlands and Islands. This programme also receives financial support from the European Regional Development Fund (ERDF) through the Innovation strategic intervention.


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