We've a wide range of programmes available to support businesses, social enterprises and communities. How we deliver our support is being adapted during the COVID-19 pandemic.
Episode 12 - 27 November 2020
In the final episode of ‘Road to Recovery’, Julia Sutherland is joined by Jacqui Williamson (owner Corner on the Square, Beauly), Kelly MacKenzie (marketing manager An Talla by Loch Ness), and Craig Innes (owner Pixel Spirits and Loch Leven Hotel). They talk about everything food and drink related, including the challenges of starting a delivery service in rural areas, understanding what local customers really want from your business and adjusting your marketing strategy accordingly, creating new online experiences, and the new meaning of BYOB!
Episode 11 - 20 November 2020
Visitor attractions are the focus of this episode, the penultimate in our Road to Recovery series! Our host Julia Sutherland is joined by Andrew Johnson (General Manager, Camera Obscura and World of Illusions Edinburgh), Iris Thompson-Burton (Business Manager, The Highlanders' Museum), and Martin Murray (Owner / Distiller, Dunnet Bay Distillery). Together they discuss the specific challenges facing the sector, including how to allow for social distancing in listed buildings, enabling guests to interact with exhibits, targeting a different demographic, and the role data and technology has in all of the above!
Episode 10 - 13 November 2020
Episode 10’s focus is on activity providers. Our usual host Julia Sutherland is joined by Mark Turner (Solway Tours), Tim Allen (Glass Bottomed Boat Gairloch) and Reece McAfee (River To Sea Scotland) who discuss the specific challenges within their sector and share ideas around diversifying their offering, reducing costs, how the market is changing - and why that could be good news for smaller businesses offering bespoke services.
Episode 9 - 6 November 2020
Road to Recovery is back with four more episodes throughout November! This week, we will be focusing on the accommodation sector and our regular host, Julia Sutherland, is joined by Craig Ewan (Operations Director, Kingsmills Goup), Jane Slaughter (Owner, Pinewood Steading) and Jamie Conner (Owner, Secret Highlands). They will be discussing how they’ve had to re-think their entire offering in order to attract a completely different market. By sharing the things that have helped them, as well as discussing what changes will be essential for the survival of their sector, we hope to give you some ideas for your accommodation business as well as reassurance that you’re not alone!
Episode 8 - 31 July 2020
In this final episode of the Road to Recovery series, we are joined by Lesley Judge, Sector Engagement Executive for Tourism at Interface. Lesley shares some of the many developments across the sectors, from the growing use of QR codes in hospitality, to the NASA technology being used in new cleaning techniques. Chief Executive of the Association of Scotland’s Self-Caterers, Fiona Campbell, also highlights some of the apps being developed for use by self-catering businesses in response to COVID-19.
Episode 7 - 24 July 2020
Episode 7 is all about marketing strategies. CEO of Visit Inverness Loch Ness, Michael Golding, shares some encouraging news following the launch of the new ‘Scottish Cities’ marketing campaign. Carron Tobin, Development Manager for Argyll and the Isles Tourism co-operative, tells us about their latest strategy, emphasising their impressive local food and drink offering, and how working with a Blogger has provided revelation and inspiration!
Episode 6 - 17 July 2020
As the tourism industry re-opens in Scotland, episode 6 of Tune into Tourism’s Road to Recovery podcast looks at how we can improve the visitor experience, and increase revenue, as you rebuild your business. This week, Julia is joined by ‘Market Manager’ for the Expedia Group, Matthew Quinn, who looks at what accommodation providers can learn from the latest booking trends. We also speak with tourism expert and keynote speaker, Doug Lanksy, who shares his vision to rethink the metrics of success, and ensure the future survival of the industry by taking a 'less is more' approach.
Episode 5 - 10 July 2020
Tune into Tourism: Road to Recovery returns after a short break! Our host, Julia Sutherland is joined by VisitScotland’s Riddell Graham – Director of Industry and Destination Development, who outlines the ‘GoodToGoScotland’ scheme and how to become self-certified. Travel journalist Simon Calder also returns, to share with us how the industry is reacting in England and further afield.
Episode 4 - 5 June 2020
Julia Sutherland is joined by adventurer, writer and founder of The Yes Tribe, Dave Cornthwaite, who shares his experience around building communities online. Scott Fraser, Senior Trend Analyst at ‘The Food People’, also shares innovative ideas from hospitality businesses around the world. Finally, we look at the top three points from this week’s VisitScotland Trends and Insights paper.
Episode 3 - 29 May 2020
Digital strategy expert Emil Spangenberg and VisitScotland’s Senior Tourism Insight Manager, Chris Greenwood, join host Julia Sutherland to talk about getting your marketing messages right, as we begin the process of restarting tourism in Scotland.
Episode 2 - 22 May 2020
Episode 2 features Nick Hall, founder of Digital Tourism Think Tank and Chris Greenwood, VisitScotland’s Senior Tourism Insight Manager.
They discuss sustainability, the ‘new normal’ and the importance of involving communities to mitigate tourism impacts.
Episode 1 - 15 May 2020
We also discuss why digital communications is more crucial than ever right now and how social distancing could work in different business set-ups.