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Find out more about Tourism Leadership and how it can help you, your business, and your destination.

What it is?

Introduction to Tourism Leadership is a short online course which enables you to come together with likeminded individuals to learn more about leadership within your own organisation and/or within your destination. 

By taking part in this course, you will:

  • Improve your leadership skills and knowledge
  • Learn more about destination development and leadership
  • Consider your customer journey from start to finish
  • Understand market trends and drivers for sustainable growth
  • Identify your stakeholders and partners and how you can work collaboratively with others
  • Look at innovative ways to deliver new products, services and experience for market resilience

What's involved?

You'll take part in three one day workshops, with day one and two delivered consecutively and day three following two weeks later. See below for cohort dates.  Individuals must also participate in a group project which will be assessed.  Courses will be delivered from August 2021 onwards.

It is delivered by Edinburgh Napier University on behalf of the Scottish Government, HIE, South of Scotland Enterprise, Scottish Enterprise and Skills Development Scotland. It is fully funded as as part of the Scottish Tourism Leadership Programme. There will be a cost in terms of your time away from your business/organisation.

Who can apply?

We're looking for motivated and talented individuals within tourism businesses and organisations across Scotland.  You will currently have a key and active role in the business and be keen to further develop your leadership skills within your existing role and across your wider destination. Participation is based on an application process through Edinburgh Napier University.

More information

Find out more and apply on the Napier University website

Apply Now

Intro to Tourism schedule



Start Date


Pan Scotland

31st August 21


Pan Scotland

6th October 21


Ayrshire & Arran

3rd November 21


Rural (North)

24th November 21



15th December 21


Visitor Attractions

19th January 22


Rural (South)

9th February 22


Pan Scotland

2nd March 22

Cyclist stopped on the hills taking a picture of the scenic view on his mobile phone at Cairngorm National Park


Introduction to Tourism Leadership is part of the Scottish Tourism Leadership Programme. Funded by the Scottish Government, and delivered by a partnership of Scotland's enterprise agencies and Skills Development Scotland, its aim is to support leadership skills development, helping the sector recover from COVID-19.

As well as Intro to Tourism Leadership, the programme also includes the Communities Leading in Tourism and Destination Leaders courses. 

We're building on the experience of the successful Destination Leaders Programme (DLP), Communities Leading in Tourism network, and Rural Leadership Programme (RLP) with exclusive access for participants to:

  • Alumni Programme & Leadership Conference (date TBC)
  • Tourism Leadership & Recovery Fund


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