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Cta Man

Time: 13:00 - 15:30

XpoNorth: The Story-First Museum | Part 2: From strategy to format

During the first workshop you have created the outlines of your content strategy. Now it’s time to turn strategy into formats based on the audience & platforms that you have selected in the first workshop. You will learn that each audience has a different need, and that each platform has its own dynamics and rules.

In this workshop we will:

- Choose a format suited to a specific platform (E.g. YouTube, TikTok, Instagram, Facebook, etc.)

- Create concept based on that format


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