New tools for effective online creative collaboration
Time: 11:00 am - 12:15 pm
Destinations around the world have, in recent years, been developing food tourism strategies and plans to attract visitors from near and far. Food tourism has become mainstream in the visitor economy, with people travelling for unique, memorable food and drink experiences and willing to spend more money to do so. Scotland launched its first national food tourism action plan in 2018, a partnership between Scotland Food and Drink and The Scottish Tourism Alliance.
This webinar, delivered by Interface, will explore how food tourism can contribute to Scotland’s tourism recovery, post COVID-19, and what this means for businesses while being mindful of how to balance the needs of the local economy with those of local communities.
Included its top ten predictions for the new food tourism, the World Food Travel Association suggests that “smaller companies can gain market share from leaders who are failing to innovate right now, many weaker businesses might also success by pivoting to a new business model”, and that “consumers can expect to see a greater respect for, and interest in, local culinary cultures and sustainability”.
Our speakers will set the scene and explore what approach businesses can take, look at current trends, business opportunities, challenges and concerns, and share recent survey results from one of Scotland’s regional food groups which has reported a record rise in support for buying local.
The webinar will last 1 hour and 10 minutes. Each speaker will have a 10 minute-slot, and there will be a Q&A of 20 minutes at the end. The webinar will be recorded and participants will be provided with follow-up information.