The power of storytelling - brand clarity webinar with Bridget McNulty

Back by popular demand, Bridget McNulty — author of Daily Glimmers and co-founder of Sweet Life — returns for a live, interactive session exploring the power of storytelling in brand development.

Bridget is known for her ability to help organisations and entrepreneurs cut through the noise, clarify their purpose, and communicate their value with honesty and precision. In this hands-on session, four creative businesses from across the Highlands and Islands will be invited to take part in a live case study format. As she works with each business in real time, the session will explore the essential ingredients of a strong brand narrative- and how clear, confident storytelling can shape identity, connect with customers and support long-term commercial growth.

This is a unique opportunity to see branding principles in action — and take away practical insights that apply to businesses of all sizes and sectors.