26/02/2020 -27/02/2020

Location: Cabarfeidh Hotel, Stornoway
Time: 10:15am - 06:30pm
Cost: Free

Our Culture and Heritage: International market opportunities - Stornoway

Our Culture and Heritage: International market opportunities

Are you involved in the heritage, tourism or creative sectors in the Outer Hebrides? Do you market and brand your products or services internationally based on Hebridean heritage and culture?

If so, this is an opportunity you can’t afford to miss!

The unique culture and heritage of the Outer Hebrides can be harnessed to create significant trading relationships across global markets. To help local organisations tap into this unique opportunity, we’re running events in Stornoway, in partnership with the Great Place Scheme.

There are two events in each location. One is an open information session for any organisation interested in utilising heritage and culture to attract international markets. It will highlight the vast opportunities available and give practical advice to organisations to help them realise their potential?

The second is an intensive workshop for organisations already attracting or aiming to attract international audiences but want to develop a strategic plan to ensure sustainable growth. This workshop will explore topics such as market research, routes to market, contractual considerations and the benefits of collaboration. Delegates will leave with their own tailored action plan to take forward for their organisation.

Book your place now to find out how you can utilise the culture and heritage of the Outer Hebrides to expand your organisation internationally.

These events aim to help the local culture and heritage sector in the Outer Hebrides develop robust, sustainable offerings that deliver long-term economic benefits. In addition, any aspirations and opportunities identified from the events will go forward to inform the development of the place-based heritage strategy.


International Market Open Information Session

This informal open session provides a taster of international opportunities for the culture and heritage sector in the Outer Hebrides, and how organisations can take their first steps towards developing and promoting your offering to a global market.

Who is it for?

This is an open event for anyone looking to learn more about overseas opportunities for promoting the culture and heritage of the Outer Hebrides. It outlines the benefits of adopting an international perspective and the factors that organisations need to consider before taking the next steps.

International Market Planning Workshop

This intensive 1 and ½ day interactive workshop is for organisations who are serious about developing new products, or adapting existing ones to target international markets. At this workshop, you will be supported to develop an action plan to kick-start your international journey and apply strategic thinking to your planning.

The workshop will help organisations convert opportunities into viable commercial returns, and create attractive sustainable international offerings. Participants can explore market openings, analyse current activity, as well as discovering routes to market.

Who’s it for?

The workshop is for organisations and businesses who are developing new products or adapting products for international markets as well as those involved in the tourism industry.

What’s it about?

The intensive workshop delivers a structured approach to plan for success in international markets, how to create sustainable commercial products, and how to reach the right markets. It covers:

● Developing an international action plan

● Identifying cultural assets and opportunities - e.g 2022 Year of Storytelling & 2023 100th Anniversary of Mass Emigration

● Identifying your international target audience

● Internationalising your commercial offer

● Routes to market

● Logistics, support and collaboration


International market planning workshop – Wed 26 February 10:15am -5pm, continuing Thursday 27 9am -12 noon

International Market Opportunity Information session – Thurs 27 February 4-6.30pm

Early booking is advised, as places are limited for both events!

For more international trade information:

These events are partly funded by both HIE and ERDF under the European Regional Development Fund Scotland Programme 2014-2020. It is therefore essential that you fully complete the application form, please. Failing to do so, might compromise your participation.

*The workshop is free of charge but is a form of EU State Aid and counts towards your overall De Minimis Aid allowance. Each company is allowed a total of €200,000 in De Minimis Aid over a three-year period (with a lower limit for fisheries and some other categories).

‘We wish to make you aware that there may be photography and/or video footage taken at this event, which will be used to promote Highlands and Islands Enterprise. If you do not want your photo to be taken or to be filmed, please let the event organiser know in advance of your photograph being taken. HIE’s full privacy statement is available to view online (