Time: 16:00 - 17:00
Cost: Free

Food and Drink Market Insights Webinar

This webinar will provide you with an overview of the support and information/data available from Scotland Food and Drink/Knowledge Bank on Market Trends.

It will also include a case study from Joseph Robertson on how market insights support bringing new products to market and from the retailer perspective. Key takeaways will include how instore placement, messages on pack, product composition and positioning, who is being targeted and timing of activity can influence consumer behaviour and product sales.


16:00 - Welcome and Introduction

Alistair Trail (SAC Consulting)

16:05 - Introduction to Market Insights and support from Knowledge Bank

Anne-Laura Farrar (Scotland Food & Drink)

16:25 - Market Insights case study to take successful food products to market

Rick Allison (Joseph Robertson)

16:40 - Market Insights - Retailers’ perspective: What potential suppliers should know

Charlie Derra (Curious Puffin)

16:55 - Questions + Answers


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