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04/08/2020

Time: 16:00 - 17:00
Cost: Free

Discussing the Craft Beer Market in the United States and Canada

This webinar delivered by Scottish Development International will highlight crucial building blocks to establish a brand fully prepared for the competitiveness of the craft beer landscape in the United States and Canada—and many of the key steps start while still on Scottish soil.

Webinar speakers include: 

  • Carl Crafts, In-Market Craft Alcohol Specialist, Americas, Scottish Development International – A recent addition to the SDI team with over a decade of experience throughout the US alcohol supply chain, including Assistant General Manager of ChurchKey/Birch & Barley in Washington, D.C. and Manager of Northeast Sales, Exports, and Insider Tours for Shelton Brothers Importers.
  • Greg Engert, Partner and Beverage Director, Neighborhood Restaurant Group – Mr. Engert has built several internationally lauded beverage programs during his tenure at Neighborhood Restaurant Group, including: ChurchKey/Birch & Barley, deemed one of the best beer bars in America by Draft Magazine in 2010; The Sovereign, widely recognized as one of the most compelling Belgian beer lists in the country; Bluejacket, an award-winning brewery in Washington D.C. committed to creating beers across the broadest possible flavour spectrum; and The Grand Delancey, a bar highlighting dynamic local and international brewers from its location within The Market Line food hall in the Lower East Side of Manhattan. Mr. Engert has been one of Food & Wine Magazine’s “Sommeliers of the Year” (the first beer professional to achieve that honor), a James Beard Foundation Nominee for “Outstanding Wine & Spirits Professional,” and in 2014 was Imbibe Magazine’s “Beer Person of the Year,” among many other personal accolades.

Format: 

  • Introduction – Specialist’s industry history and current role with SDI (5 minutes)
  • Slide Presentation – Details on how to react to current market trends in the United States and Canada (15 minutes)
  • Guest Speaker – Thoughts and commentary from a leader in the United States’s on-trade sector (15-20 minutes) 
  • Discussion – Opportunity for Q&A (15-20 minutes)