Time: 09:30am - 11:30am
Cost: Free

Digital Routes to Markets for Food & Drink Producers - Inverness area

About this Event

At this difficult time with the impact of coronavirus, the importance of identifying and engaging new and existing customers has never been more important. This workshop will set out the essential principles of effective digital and online marketing and market development for food and drink companies, that will enable you to grow your business in the online world from identifying the right channels to markets, to evaluating campaign performance.

This workshop will be delivered online through 'GotoMeeting' for up to 10 food and drink companies.

Delegates will then have the opportunity to register for an optional half hour pre-booked session with the workshop facilitator in the afternoon starting from 12.30pm.

Each location specific webinar will be tailored for the food and drink sector, and also highlights any local case studies or support available, so please book to join the webinar with the location associated to your business.

Workshop audience:

Highland region food and drink producer business owners and managers who understand the business benefits of digital, and who are ready to invest in digital solutions to reach and develop new markets in the future.

What will you learn?

  • Basic digital marketing skills
  • How to optimise websites for search engines and deliver more visitors to your website
  • How to increase engagement through social media
  • How to build lasting relationships through great customer experiences
  • An understanding of how to monitor and improve your website and social media performance

Webinar 9.30am -11.30am:

  • Introduction & Welcome
  • Digital Planning – Finding your Customers/Influencers
  • Content Marketing and E-Commerce
  • Being found online (SEO)
  • Online Reviews and the User Experience
  • Measuring your success (Analytics)

Optional 1-2-1 session: Optional half hour pre-booked 1-2-1 online 'GotoMeeting' call with workshop facilitator to apply some of the ideas and learning points to your own business’ online presence and marketing starting from 12.30pm

Please book your place on the workshop, and choose a 1-2-1 slot as places are limited for each location.

Joining Instructions:

This workshop is an online webinar and will be using 'GotoMeeting' - the web conferencing platform.

'GotoMeeting' works with many devices including PC's, MAC's as well as mobile devices (both iphone and Android are supported).

Once registered for the workshop or 1-2-1's you will receive an invitation email from the host of the webinar with a link, just click on the link to get started.

Most people have no problem running 'GotoMeeting' on their devices however if you get lost see the comments below:

If you have used 'GotoMeeting' before on your device then it will already be installed and all you have to do is open the app and join.

If you have never used 'GotoMeeting' before, then after clicking on the link it will download the 'Gotomeeting' app to your device and you will be asked to install it - this should only take 1-2 minutes - after that you will be connected to the webinar.

Workshop facilitator: Stephen Whitelaw

Stephen Whitelaw, a member of the Highland Food & Drink Innovation Network team, has over 35 years of business experience in the starting and growing of a number of technology and technology driven businesses both in the UK and USA.

Stephen has worked with a large number of food and drink companies of all sizes from across Scotland – delivery strategic technology workshops as well as 1-2-1 consultancy for individual businesses.

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