Time: 10:00 - 11:00
Cost: Free

An introduction to Chinese ecommerce and marketing

Get practical guidance on how to reach Chinese consumers through effective digital and ecommerce strategies and hear first-hand experiences of Scottish companies already in that market.

What's included?

This workshop will cover the following areas:

• Why Choose China?

• Cultural differences in business

• Learning from previous success stories and failures

• Digital differences

o Payments – Alipay, WeChat Pay

o Digital platforms

• Ecommerce and cross-border – Tmall,, Taobao, WeChat Shops, Little Red Book

• Digital marketing - WeChat, Weibo, Douyin, Baidu, Zhihu, RED

• Further information and support

Why attend?

Gain a broad overview of the Chinese market. This webinar will help internationally ambitious businesses to better understand the opportunities associated with the Chinese market.