Get practical guidance on how to reach Chinese consumers through effective digital and ecommerce strategies and hear first-hand experiences of Scottish companies already in that market.
This workshop will cover the following areas:
• Why Choose China?
• Cultural differences in business
• Learning from previous success stories and failures
• Digital differences
o Payments – Alipay, WeChat Pay
o Digital platforms
• Ecommerce and cross-border – Tmall, JD.com, Taobao, WeChat Shops, Little Red Book
• Digital marketing - WeChat, Weibo, Douyin, Baidu, Zhihu, RED
• Further information and support
Gain a broad overview of the Chinese market. This webinar will help internationally ambitious businesses to better understand the opportunities associated with the Chinese market.