Benefits of joining Wild Scotland
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Over £200,000 worth of marketing and press opportunities for members
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Reduced rate advertising through joint marketing initiatives, for example with BBC Wildlife magazine
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Opportunities to participate in press events, consumer events and travel shows, press trips, prize draws, marketing and promotional activities
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FREE ‘whole page’ editable listing on Wild Scotland website and entry in printed listing
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Networking opportunities with other tourism operators and like-minded companies
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Involvement in development of Best Practice Guidelines for wildlife tourism
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Business Advice through workshops, e-newsletters and members’ section of website (current topics: customer surveys, mystery shopping, guiding techniques)
With over fifty members, including Land Rover safaris, wildlife guides, visitor centres, ranger services, boat trips and tour operators, Wild Scotland are working hard to ensure that wildlife and nature-watching opportunities throughout Scotland are promoted and that the quality of these experiences is maintained. With this in mind, Wild Scotland has five key values:
1. Aim High: Prove Wild Scotland’s claim that Scotland is Europe’s No.1 wildlife-watching destination
2. Promotion: Promote Scottish wildlife and nature tourism operators through a range of marketing initiatives and activities.
3. Awareness: Raise awareness of opportunities and issues relating to and affecting sustainable wildlife watching to visitors, the general public, the tourism industry and other key stakeholders
4. Standards and Best Practice: Ensure a quality and sustainable experience for visitors by identifying and promoting best practice in the sector and establishing and/or adopting appropriate codes of conducts and standards
5. Communication: Provide networking opportunities for the exchange of ideas on wildlife and tourism-related issues. Also represent the interests of the Association and its members to Government, public agencies and other organisations
Wild Scotland says membership not only provides excellent value for money through advertising and marketing opportunities but that the additional benefits from networking and industry leadership opportunities will also strengthen businesses. But don’t just take their word for it. Here are some comments from current members:
“We broadened our wildlife tours this year and promoted the new trips through the BBC Wildlife discounted advertising opportunity. We’ve received bookings worth £700 which has more than paid for the cost of the advert,” - Land Rover safari operator
“Inclusion in the Wild Scotland Passport alone has proved tremendous value for money. We received one booking for a week’s holiday for six people - a total value of £4770 – which equates to 10 years membership of Wild Scotland!” - Tour operator
“Very good value for the benefits I receive” - Boat operator
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