Most tourism businesses can offer, and make money from, some form of Whisky Experience. Below are some key facts and advice that enable staff to do so:
The top five ‘must know’ facts about Scotch Whisky.
Essential information for anyone working in a bar, restaurant or shop selling whisky. 12kb PDF
The Single Malt Scotch Whisky Regions
Single Malt Scotch Whiskies each have a whole range of complex tastes. Get a general overview of the key regions and how where a Single Malt comes from effects its character. 323kb PDF
Scotch Whisky Menu
This simple template outlines how a business should set out its whisky range for consumers. The template can be customised. 83kb Editable Word doc
Tips
1. It is worth asking your bar team to write their own descriptions and thus help develop their wider appreciation of whisky. Labels and websites are a good source of information – but keep it concise.
2. Make sure you know your local distillery; tourists nearly always ask this question. If it has a visitors centre keep its literature in the bar as well as reception.
Key Scotch Whisky Tips
Easy ways to make more money from Scotch Whisky. 23kb PDF
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