Pride and Passion is not a company or a government body. It is a bunch of passionate people within the tourism business who want things to change - and kickstart a movement that will take Scotland form being great to even greater.

As well as our fantastic natural wonders and magnificent heritage, Pride and Passion want Scotland to deliver outstanding levels of service. To become part of this unique movement there are a few necessary qualifications. These are a burning desire to:

create outstanding and consistent levels of customer service
and make Scotland the number one tourist destination in the world.

For more information log on to the Pride and Passion web site, call 0800 028 0588 or email team@prideandpassion.net

Quality and training Quality assurance in tourismHospitality Assured Excellence in tourism: Hospitality Assured, an online self-evaluation tool and road map to accreditation100k Welcomes tourism training programme Become a licensed tourism and hospitality training provider. We are looking for training companies and exceptional individuals to deliver 100k Welcomes – Scotland’s brand new, leading edge leadership development franchise for tourism and hospitality businesses.

Pride and Passion Scottish visitor excellence movementGrow your business HIE Business

Site last updated
16/05/2008 15:23:00