Marketing

Date: 01 December 2008
Author: taylor
Last updated: 22/02/2008 11:10:52
Page Reference: ###currentlocid###

Here in the Highlands and Islands we have a world-class product that we are quite rightly proud to shout about. But is this 'shouting' being conducted in the right places? Are the region's tourism businesses capturing the slice of the marketplace they deserve?

These are just two pertinent questions all tourist operators should be directing at themselves, especially now when facing stiffer competition and customers who are presented with more choice than ever before. While we would all like a larger marketing budget, the reality is that we have ensure that what we do spend results in maximum returns.

To help with this optimisation of budget expenditure, HIE can offer a host of valuable insights and advice on all aspects of marketing. Find out what we can do to help ensure your marketing hits the spot by visiting HIE Business.

E-business Trading and marketing online for tourism businessesHow to How to guides for tourist industry operatorsKey industries and broadband Key industries and broadbandBroadband What's happening with broadband telecommunications in the Highlands and Islands of Scotland?Business directory The Highlands and Islands business directory contains more than nine thousand entries on businesses across all sectors of the economy from tourism to heavy industry.

Sales and marketing HIE Business VisitScotland.org on marketing Chartered Institute of Marketing World-class support to equip marketers with the knowledge and tools they need to stay aheadThe Marketing Society Influential hub for marketers, by marketers

This is a printable version of www.hie.co.uk/tourism/marketing.html

to view this page please visit the site and click Marketing on the menu.