Food for thought
|
|
Food and Drink is now worth £950 million per annum to Scotland. The key consumer demands in this sector are online reservations (any restaurant worth “its salt” should be providing this) and local produce. An online presence fulfils a number of roles, including an opportunity to get menus in front of potential customers and to supply information on where your restaurant sources its produce. You could even arrange a reciprocal web site link with the producer and share traffic. Site visitors can then enjoy food at your restaurant and order direct from the supplier when they return home. Conversely, visitors to the local producer’s site can try before they buy by booking a meal at a restaurant supplied by the producer. For details of Highland Producers go to www.scottishfoodanddrink.com Don’t forget, too, that Farmer's Markets are visitor attractions. Let your visitors know when they are on - they are fun and they add to the authentic experience that people are looking for Also, you might want to consider the EatScotland food quality assurance scheme. The scheme is run on VisitScotland’s behalf by Scottish Food Quality Certification (SFQC). The EatScotland web site has had 25,104 hits in the first three months – so it is well worth joining!
|