Essentials
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What's going on in the world of tourism? What are the latest issues and hot topics? Find out here and stay abreast of the newest ideas in tourism with in-depth features and articles to get your creative ideas flowing.
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Key links
Measuring excellence
What is quality? How do we measure excellence?To a Highland bard
Robert Burns in the Highlands. Time to get up to speed for Homecoming Scotland 2009Cultural heritage – the new black of tourism
Gaelic and culture are the new black of the tourism industryGreen tourism
Green tourism is a global issueSelling in 3D
Using Web2.0 generated video on your tourism websiteLights, camera, action
How to shoot and present video on a shoestring budgetTourism survival challenges
It's a jungle out there...be prepared
Three vital tasks
Three vital tasks to perform in a highly competitive marketplaceBranding: a quick guide
What is a brand? What is a branding wheel?The basics of marketing
Questions to pose in an economic downturnBusiness leadership
Leading the tourism business from the frontThe Internationalisation Story
The internationalisation of tourism presents big opportunities - and challenges.World-class destinations
What do we mean by world-class destinations?Train online
Opportunities to obtain tourism training onlineNet No.1 travel resource
Internet marketing increasingly important for tourism sectorData mining with Google
Drilling down through web trends can uncover market research gemsKeeping tabs on what's on
How tourism businesses can keep tabs on events in their local areaFood for thought
Food and Drink is now worth £950 million per annum to Scotland. The key consumer demands in this sector are online reservationsHealth & well being
Health spas - a new growing market
