Quick tourism facts

  • Up to 70 per cent of holiday bookings made through traditional channels such as the phone have been researched online beforehand.
  • Any restaurant worth its 'salt' should already be taking bookings online. A web presence provides an opportunity to describe the menu and where produce is sourced.
  • Update your web site with links to HI-Arts for instant tourist information on what's going on in the Highlands and Islands. Recent figures estimate that as many as 37 per cent of tourists travel to enjoy the arts and culture. Invariably, they look to accommodation providers for events info.

 
  • Twenty one per cent of total visitor spend in Scotland is on food and drink!
  • Food and Drink is worth £950 million per annum to Scotland. Key consumer demands are making online reservations and the use of local produce.

 
  • Approximately one third of tourism employers fail to achieve business objectives due to lack of skills within their current workforce.
  • Employers in tourism are more likely to think that their industry is considered not at all attractive to new entrants compared to other industries.
  • A large percentage of tourism employers struggle to find suitable staff.