Gaelic and cultural tourism
Marketing our traditions
The culture, language and arts of the Highlands and Islands are steeped in history and tradition. Diverse, rich and distinctive, the culture of the region is a very marketable commodity.
In the same way that family genealogy has taken off, so too has interest in the wider culture of the Highlands and Islands. Embracing a wide spectrum – from the Gaelic language to Shetland fiddle playing – culture tourism has gone mainstream and is, in many parts of the HIE Network area, no longer a niche or specialist market for tourism businesses.
In the same way that family genealogy has taken off, so too has interest in the wider culture of the Highlands and Islands. Embracing a wide spectrum – from the Gaelic language to Shetland fiddle playing – culture tourism has gone mainstream and is, in many parts of the HIE Network area, no longer a niche or specialist market for tourism businesses.
A glance at our Events Calendar or our Arts, Culture, Renaissance pages amply demonstrates the resurgence of interest in, and demand for, culture in all its forms. Better still, cultural tourism is neither seasonal nor weather dependent, an important consideration for tourist operators striving for year round business.
