Ancestral tourism - business improvement
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Businesses are working together to attract around 50 million people to Scotland who claim to have direct Scottish ancestry. Visitors should be able to find ancestral information easily and each visit should attract them to Scotland’s facilities. They should be able to make transport arrangements without difficulty, experience comfortable accommodation and have the opportunity to sample the quality of our cuisine. Can we all meet that challenge together? Highlands and Islands Enterprise, Scottish Enterprise and VisitScotland are working in partnership with the industry to deliver the Ancestral Tourism initiative. A series of activities will be delivered to ensure that opportunities for ancestral tourism are maximised. These include (links below point to pages in the VisitScotland website and will open in a new browser window): * The next phase * Steering group * Market appraisal and economic impact research * 'Ancestral Tourism - It's everybody's business' - feature Marketing opportunities |
Key links
Background to the ancestral tourism initiative
In both the new Strategy for Tourism and the more recent Tourism Framework for Change, ancestral tourism is identified as a potentially significant niche market.Ancestral tourism research
Keep up-to-date with the latest ancestral tourism market information, and find out how to develop your business by carrying out your own visitor surveys and research.Ancestral tourism product development
The Ancestral Tourism Initiative is working with businesses across Scotland to develop new and existing products for the ancestral tourism marketplace.Ancestral tourism information, news and events
Learn more about how your tourism business can benefit.
