2017 Year of History, Heritage and Archaeology
What is it?
The Year of History, Heritage and Archaeology runs throughout 2017. Work will build on the momentum generated by the previous years of Innovation, Architecture and Design, Food and Drink and Homecoming Scotland.
This themed year, along with the previous themed years, is aimed at supporting and driving the nation’s tourism and events sector and will celebrate our country’s unique history and heritage. For HIE, our clients and our region, it also offers an opportunity to raise awareness of some of our greatest assets and our hidden gems.
History and heritage is already a key motivator for visits to Scotland and the Highlands and Islands, and an important part of the visitor experience. As part of the year’s celebrations, the aim is to create and expand opportunities for locals and visitors to participate and engage with event activity celebrating one or more of the themes.
The Highlands and Islands is rich in history, heritage and archaeology - from World Heritage Sites to ancient monuments, listed buildings to historic battlefields, cultural traditions to our myths, stories and legends.
The Year of History, Heritage and Archaeology is a Scottish Government initiative being led by VisitScotland, and supported by partners; Creative Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland and Highlands and Islands Enterprise, Heritage Lottery Fund, Museums Galleries Scotland, Built Environment Forum Scotland, Heritage Tourism Group and Traditional Arts and Culture Scotland.
What is the aim of the themed year?
The themed year aims to:
- Raise the profile of Scotland, showcasing our distinctive history, heritage and archaeology with a co-ordinated marketing and communications programme.
- Encourage and develop opportunities for the key themes of the year within the tourism and events sectors.
- Inspire the people of Scotland and our visitors to participate in activity developed for the Year of History, Heritage and Archaeology, with particular emphasis on attracting new audiences and spreading engagement across the country.
- Encourage collaborative working between the sectors represented by Year of History, Heritage and Archaeology themes and wider tourism sector.
- Encourage tourism businesses and the wider business community to engage with the year and capitalise on opportunities by developing new products and services, and growing existing business.
Follow the conversation
On twitter? Use #HHA2017 to join in the conversation and follow HIE for up to date info throughout the year >
We'll also promote events, products and services on our facebook page >
VisitScotland has developed a Year of History, Heritage and Archaeology toolkit for tourism businesses, find out more on their website >
You can keep up to date with stories and events happening throughout the Highlands and Islands by signing up to our newsletter >