Area Information

Moray - economic profile

The Moray area profile uses 2011 Census data and other available data sources to present an up-to-date analysis of its population and labour market.

Headline findings

The headline findings for Moray are:

  • Total population was 93,295 in 2011, an increase of 7.3 per cent from 2001.
  • A business base and employment base per 10,000 adults that is below the Highlands and Islands and Scotland levels.
  • Compared with the Highlands and Islands and Scotland, a higher share of employment by industry in mining, quarrying and utilities, manufacturing, and public administration and defence.
  • Compared with the Highlands and Islands and Scotland, a higher share of employment by occupation in associate professional and technical, and process, plant and machine operative occupations.
  • Unemployment rates lower that are now below both the Highlands and Islands and Scotland rates. The annualised Jobseekers Allowance claimant count rate in 2013 was 2.1 per cent in Moray, 2.4 per cent in Highlands and Islands and 3.7 per cent across Scotland.
  • School attainment and school leaver positive destinations rates (i.e. not into unemployment) above the Highlands and Islands and Scotland averages.
  • A smaller proportion of the adult population with degree-level qualifications than the Highlands and Islands and Scotland.

More detail information can be found in our regional profile of Moray.

Download our area profile >

Moray is a region with outstanding natural resources, world renowned brands and a high standard of living.

It offers an exceptional environment in which to live and work; spectacular mountains, world famous coastlines, a national park and close proximity to the cities of Inverness and Aberdeen. Housing is affordable, high quality schools are available in every town and the crime rate is significantly lower than the national average.

Moray is synonymous with the Scottish food and drink industry. It is home to iconic Scottish brands including Baxters and Walkers. The 'Speyside' region boasts the highest concentration of whisky distilleries in Scotland including world bestsellers: Glenlivet, Glenfiddich, Glen Grant and The Macallan. These companies continue to innovate and invest in new opportunities.

The area has a track record in military aerospace. RAF Lossiemouth is the service's largest fast jet base.

The Moray Firth plays an increasingly important role in offshore wind energy; whilst the area features thriving market towns such as Elgin, Forres, Buckie, Fochabers and Keith. In addition there are strong forestry, textile, technology and tourism industries.

  • Moray is emerging as a prime location in research and development for the life sciences sector
  • Moray produces the most important concentration of activity in the world famous Scottish food and drink industry
  • Moray is the natural location to establish an engineering business to support the Oil and Gas and renewable energy sector
  • Moray offers an available workforce with a great reputation for business process outsourcing
  • There are a number of development opportunities available for hotel and tourism businesses, in particular within Elgin city

Find out more about basing your business in Moray in our brochure - Make it Moray for a better investment >

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