Area Information

Inner Moray Firth - economic profile

The Inner Moray Firth economic area profile is based on 2011 census data and other available data sources available to HIE to present an up-to-date analysis of its population and labour market.

Headline findings

The headline findings for the Inner Moray Firth area are:

  • The Inner Moray Firth total population was 153,293 in 2011, an increase of 14.8 per cent from 2001.
  • A larger employment base per 10,000 adults compared with the Highlands and Islands and Scotland, and evidence of a comparatively large number of business start ups.
  • Compared with the Highlands and Islands and Scotland, a higher share of employment by industry in wholesale and retail, and health and social work.
  • An employment by occupation profile very close to the Highlands and Islands and Scotland.
  • Unemployment rates lower than across Scotland as a whole and in line with the Highlands and Islands rate. The annualised Jobseekers Allowance claimant count rate in 2013 was 2.4 per cent for both the Inner Moray Firth and Highlands and Islands, while it was 3.7 per cent across Scotland.
  • School attainment and school leaver positive destinations rates (i.e. not into unemployment) for the wider Highland Council area above the Scotland average but below the Highlands and Islands.
  • A larger proportion of the adult population with degree-level qualifications or above compared to the Highlands and Islands and Scotland.

More detailed information can be found in our economic area profile.

Download the area profile >



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