Tourism

Developing a quality visitor experience underpins all our activities in this sector. Tourism continues to be one of the most important industries in Moray and we offer a range of support strategies from straightforward advice to encouraging the formation of useful networks and improving visitor information and access facilities.

With hospitality now the fastest growing employment sector in the area, we are keen to work with local businesses to increase opportunities both now and for the future. So contact us to find out how we can help you stay competitive - by continuing to attract visitors year after year - with our individually tailored approach to tourism projects.

Moray Tourism Audit

HIE Moray have recently commissioned Stevens View Partnership to carry out a Moray Tourism Audit. The audit will provide essential information and knowledge to HIE Moray, the industry and other public sector stakeholders about the key issues facing tourism businesses in Moray and visitor's perceptions to the area.  This information will help the industry build a tourism strategy for the future that will develop Moray into one of the best places in the UK to live, work and visit.

An extranet site has been set up for the purposes of this study and will be used as a communication tool between the consultants and industry stakeholders. Please follow this link to access the extranet site.

Hospitality Assured

“Hospitality Assured is a set of standards which helps your business to continually evaluate  performance and detail improvements so that you can provide exceptional customer service and continually give each customer the wow factor" Donald Ross, Sunninghill Hotel, Elgin

Hospitality Assured promotes and rewards the highest standards of service excellence for organisations in the Hospitality Industry and is endorsed by the British Quality Foundation and Quality Scotland Foundation. HIE Moray can support the costs of a coach to guide businesses through the 10 step process. For more information please visit the Hospitality Assured pages of the HIE website.

100K Welcomes

100k Welcomes is the new national portfolio of training courses focusing on the Customer Experience.  It has been developed, for the Scottish Tourism Industry on behalf of Scottish Enterprise and Highlands and Islands Enterprise, with the industry’s active involvement. There are two versions of the programme;

The Leadership Programme is aimed at engaging industry from the top down. It’s vital that we influence decision makers and people who influence the way our staff experience tourism, to be champions of training and development.

The Operations Programme aims to tap into the creativity, pride and passion of frontline staff to help transform the customer experience.

This portfolio builds on the success of  Welcome Host and Scotland’s Best Service - over 70,000 and 20,000 people respectively have been trained since 1992. Today, Scottish Tourism is dramatically higher up the political agenda, more vital than ever to the Scottish economy – and the world has changed. Customers and competitors are growing more sophisticated and the pace of change is increasing all the time. Businesses need to learn how to take advantage of the opportunities as well as the challenges presented and achieve business and personal benefits as well as peer recognition. For more information have a look at the100K Welcomes website.

International Tourism Event: Whisky and Golf

Thursday 6th December : The Glenfarclas Distillery, Speyside.

Whisky and golf are two iconic products from Scotland, and both are recognised worldwide as being Scottish in origin. In international terms, delegates will find out how important whisky and golf are to Scotland’s tourism industry.

Who should attend

Quite simply, any business which interacts with - and generates income - from domestic and international visitors. For this event this includes whisky distillery visitor centres, golf clubs/courses, visitor attractions, accommodation outlets, tour operators, tour guides, activity providers, restaurants, retailers, transport providers and many, many more.

For further details see PDF to the right of this page.