Do you know who your customers are, where they come from and what they have in common?
Please score your business against the Standard by choosing the radio button that best fits how you currently operate
Is it happening?
Never Always
Is it systematic?
Never Always
Is it effective?
Never Always
You can stop at any stage in your journey through this self assessment.
If you log out you will automatically be taken to where you left off, so feel free to complete it at a time that suits.
The Hospitality Assured Standard requires you to:
Have a clear picture of who its customers are and where they come from
Think whether you can describe you customers in a way that talks about the things they have in common. For example do you know their postcodes, or whether they use your business in pursuit of business or pleasure.
