Marketing
One of the most effective means of increasing market share is the deployment of best practice marketing methods. Across the HIE Network, we have several means of providing businesses with the tools and techniques required to more effectively penetrate their target markets. We can also help identify new market sectors for your business and offer assistance with an innovation. Contact your Local Enterprise Company to discuss how we can help you with your company marketing needs. Specifically relating to tourism, there are various channels through which businesses can seek marketing advice. |
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Marketing advice
New product development, expansion plans and new market help.Tourism marketing and promotion
While VisitScotland promotes Scotland as a whole, tourism businesses also have a responsibility to undertake their own marketing and promotion, building on national and regional activity.