Our presenters Julia Sutherland and Richard Melvin will be bringing the latest trends, industry insights and expertise directly to your device, wherever you are and however you choose to tune in.

 

Get into Gear with Bike Tourism

Wednesday 28th November 10am

Scotland is recognised as a world-class destination for Mountain Biking, and mountain bikers spend 66% more per night than those who cycle on a road or path during their holiday.

But with an estimated value of leisure cycle tourism at around £345million, and for mountain bike tourism approx £143 million, the combined impact on the Scottish economy cannot be ignored.

We’ll discover the specific needs of these visitors, and the steps you can take to make them feel even more welcome, and keep them coming back to your business.

 

 

Simple, Effective SEO for Tourism

Wednesday 21st November 10am

Search Engine Optimisation describes the range of tactics you can employ to influence the visibility of your website in the ‘organic listings’ of a search engine’s results page. Utilising SEO effectively can provide your business with the best opportunity to rank highly in search engine results, and therefore a higher percentage of qualified click throughs or leads to your website.

 

Ride the Wave of Cruise Tourism

Wednesday 14th November 10am

With an estimated worth of nearly £100 million a year to the Scottish economy, the growth of cruise tourism is an opportunity we can’t afford to overlook.

Find out more about what the specific needs are for these important guests to out shores, and where the opportunities are for YOUR business.

 

An Appetite for Food and Drink Tourism

Wednesday 7th November 10am

Scotland is renowned for its Food and Drink offering, with thousands of tourists visiting every year to sample everything from artisan gins to our freshly-caught seafood.

Along with our expert guests, we focus on how your business can make the most of this valuable resource and create a true foodie experience for your visitors.

Covering everything from the sourcing of your food and drink offering, how you tell the story, engaging your staff, as well as collaborating with other businesses, we’ll look at how you can unlock the potential to double the £1 billion visitors to Scotland already spend on food and drink.

 

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