Wildlife - watch again

Scotland has an abundant range of rich and unique wildlife and habitats. We also have some of the most fantastic, world class settings in which to enjoy wildlife. This webinar gave top tips on understanding visitors, what attracts them in the first place and how to help ensure they keep coming back. It explored marketing, including how to develop new ideas, suggestions on effectively using visitor feedback to better understand your customers, global trends that might impact your business and how market intelligence can help shape the products and services you offer.

Guest speakers included Pete Cairns, Northshots and Tom Brock, OBE, Scottish Seabird Centre.

For further information on opportunities for growth in the wildlife tourism industry please visit Tourism Intelligence Scotland – Wildlife tourism Guide:

Transcripts can be made available on request by emailing or calling +44 (0) 1463 244 484

Audio stream

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