Who comes to Scotland to walk? Nearly 1.8m people according to a recent study by the Scottish Government. Although the main market remains the UK, walking is important to overseas markets especially mainland Europe.
This session looks at what those embarking on a walking holiday are really looking for, how to attract more visitors by using different kinds of communication, how and where to find these visitors and what the predictions are in terms future trends and visitor behaviours.
For further information on further opportunities for growth in the walking tourism industry please visit Tourism Intelligence Scotland – Walking tourism Guide:
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