Our outstanding natural landscapes and top quality facilities have given Scotland an enviable reputation for mountain biking. This session looked at what the potential of the growing market would mean for tourism businesses. It explored how to best understand mountain biking visitors, what attracts them and how and where you can add value.
Guest speakers during this masterclass included Graeme MacLean, Developing Mountain Biking in Scotland and Euan Wilson, Highlands and Islands Adventures.
For further information on opportunities for growth in the Mountain biking tourism industry please visit Tourism Intelligence Scotland –Mountain biking tourism Guide: http://www.tourism-intelligence.co.uk/intelligence-guides/07-mountain-biking
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