Adventure - watch again

Adventure tourism is growing. A recent YouGov survey predicts that over the next three years we'll see a 70% increase in adventure travel. So how do tourism businesses tap into that? This masterclass digs into the detail to look at how businesses can be sure the adventure experiences on offer are what visitors actually want. It also explores how we can be clever with our marketing to make sure we really capitalise on this growing demand plus plenty of tips to help businesses gain a better understanding of this growing tourism sector.

Guest speakers are Paul Easto, Wilderness Scotland and Mike Dunthorne, Boots n Paddles.

For further information on further opportunities for growth in the adventure tourism industry please visit Tourism Intelligence Scotland – Adventure tourism Guide:

Transcripts can be made available on request by emailing or calling +44 (0) 1463 244 484

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