Music tourism - watch again

Research shows that visitors to Scotland felt that hearing traditional Scottish music enhanced their holiday. Music events happen throughout Scotland all year round and can be a great way to lengthen your visitor season whether it be promoting your business alongside a music festival or actually holding your own music event.

This webinar looks at how you can make the most of the growing music tourism industry. Our experts discuss how you can use music events held in your area to promote your business. They describe their own experiences in incorporating music into their business and the effect it has had.

Guest speakers:

Olaf Furniss, Born to be wide

Robert Philips, The Salmon Bothy Portsoy

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