Events and festivals tourism webinar 

Watch again

This webinar took place on Wednesday 20 November. It is now availbale to watch again below.

What does it cover? 

The first in our third series of tourism webinars focused on the hot topic of events and festivals. With the Ryder Cup, Homecoming Scotland and the Commonwealth Games taking place in 2014, this is an important topic. 

No matter where you are in Scotland, there will be events happening all around you all year round. Whether they are international ventures or local gatherings, a significant proportion of the visitor spend from these events ends up in the pockets of tourism businesses.

Events and festivals are a great anchor for attracting visitors and offer unique, unforgettable experiences that visitors will talk about for years to come. In addition, ‘The Winning Years’, which are supported by a whole movement of activity at national level, offer tourism operators a unique opportunity to grow their business on the back of existing opportunities, and to collaborate to develop exciting new opportunities.

This discussion explores how tourism businesses and event and festival organisers can best work together to really maximise the economic benefit and boost the profile of Scotland in 2014 and beyond. The session will also include information on current market trends and visitor expectations.


Guest speakers for our events and festivals webinar are:

Mike Story from the Argyll & the Islands Strategic Tourism Partnership

Mike eats, speaks and dreams collaborative working and finding ways of marrying key sectors together to create exciting and authentic new products.  He has had a home and business in Argyll since 1996 and is involved in a number of locally based businesses. He has co-authored papers on marketing local provenance in food tourism and its part in rural infrastructure, which has been adopted by HRH Prince Charles’s Highgrove estate. Mike was instrumental in setting up Argyll and the Isles Tourism Cooperative Ltd, the business arm of Argyll and the Isles Strategic Tourism Partnership, and was appointed as Executive director in 2012.

Born and raised in Hawick, Mike joined Bass PLC as a graduate in 1981, then went on to Intercontinental Hotels in UK, Europe, The Middle East and Asia, before moving to Starwood Hotels in Australia and the Pacific region and then on to Marriott GC Corporation where he worked in 21 countries and rose to the position of Vice President Sales and Marketing for Asia Pacific.  Mike is passionate about Scottish Tourism and has represented Scotland at international events in Asia.

Joe Gibbs from Belladrum Tartan Heart Festival 

Following a misspent youth in the seventies going to rock festivals, Joe decided to start his own on a piece of ground that had once been the site of beautiful formal gardens at his home in Inverness-shire. Belladrum Tartan Heart Festival sprang to life in 2004 on a wing and a prayer, and next to no practical knowledge of running a music event. Two years later, with two partners, he started RockNess, on the shores of Loch Ness.

Joe’s daytime job involves running his mixed estate in the Highlands – farming, forestry, tourism in the form of weddings, and let cottages. Prior to that he had been a journalist, and a film location manager, mainly working in the Highlands on movies like ‘Mrs Brown’ and ‘The Governess’ and on television series like ‘Hamish MacBeth.’ Belladrum now attracts around 15,000 people to a festival of music and performing arts, with many other forms of entertainment and culture on show. RockNess attracts around 25-30,000 and is Scotland’s second largest music festival after T In The Park.




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