Events and festivals - watch again

No matter where you are in Scotland, there will be events happening all around you all year round. Whether they are international ventures or local gatherings, a significant proportion of the visitor spend from these events ends up in the pockets of tourism businesses.

Events and festivals are a great anchor for attracting visitors and offer unique, unforgettable experiences that visitors will talk about for years to come. In addition, ‘The Winning Years’, which are supported by a whole movement of activity at national level, offer tourism operators a unique opportunity to grow their business on the back of existing opportunities, and to collaborate to develop exciting new opportunities.

This session explores how tourism businesses and event and festival organisers can best work together to really maximise the economic benefit and boost the profile of Scotland. The session also includes information on current market trends and visitor expectations.

Guest speakers included Mike Story, Argyll and the Islands Strategic Tourism Partnership and Joe Gibbs, Belladrum Tartan Heart Festival.

For further information on the opportunities for growth in the events and festivals tourism industry please visit Tourism Intelligence Scotland – Events, festivals & cultural tourism guide:

Transcripts can be made available on request by emailing or calling +44 (0) 1463 244 484

Audio stream

Leave a comment

Back to top